What is SMS Marketing?
What are the Benefits of SMS marketing for eCommerce and Digital era. SMS marketing is a type of marketing that uses text messages. SMS stands for “Short Message Service” and allows companies to send SMS to customers who provide a mobile phone number.
Although mail marketing is well known, SMS marketing is very similar. Many customers choose to “subscribe” to text messages, just like they subscribe to email newsletters. Text messages serve many of the same purposes as frequent email use. Text can include promotions, order notifications, new products, and more.
If your business already uses mail marketing, you might be wondering if there are any benefits to using SMS marketing. If they have a similar purpose, what good is it? Texting is in some cases faster, more convenient, and (in some cases) more efficient than email.
In e-commerce, overall mobile marketing is on the rise. 68% of businesses incorporate mobile marketing into their overall strategy. If mobile isn’t part of your marketing strategy, we recommend starting with SMS marketing.
SMS marketing works well with other channels.
With so many marketing channels available to businesses, not connecting them is a waste of opportunity. Android SMS marketing works especially well with other channels, especially email and social media.
Text messages allow you to ask users to subscribe to your email newsletter and vice versa. We encourage this by promising savings and exclusive offers. Text messages can ask customers to read their last email. When you smell an order confirmation or reservation notification, you can share it with your SMS subscribers.
Text messages can also promote social media channels. Include quick links in your text, such as “click on tweet” links, so your followers can easily share your business on their profiles. Just like your messaging channel, you can promote SMS subscriptions on social media to drive subscriptions.
However, before you text your customers, keep the following in mind:
Don’t text customers without permission: This can cause legal problems for your business. Even if you provide your phone number, you cannot explicitly allow them to text you.
Provides users with a way to disable SMS sending: It is illegal not to offer this option to subscribers. Most marketing texts include a way to unsubscribe from the text with a response code like “STOP” or “OPTOUT”.
When you send a text message, let the recipient know Say to customers who you are: Customers may not know the phone number from which they receive text messages. To avoid confusion, include your company name in your outgoing text.
Use appropriate SMS marketing tools: Some of the most popular SMS marketing tools include OptinMonster, ActiveCampaign, and Sendinblue. Choose the option that’s right for your business.
The benefits of SMS marketing help boost your business.
1. High open rate
One of the biggest advantages of bulk texting is that texting has the highest open rate compared to phone or email. Since 98% of messages sent are opened, SMS services are beneficial for any business looking for fast and efficient customer service.
2. Improve your conversion rate
Even if you often use instant messaging through apps, the benefits of SMS for your business are many. For example, text messages have a higher conversion rate than text messages in each new era. You are more likely to act on the promotions and coupons you share via SMS than any other marketing service.
3. Texting is not expensive
Cloud messaging services further enhance the benefits of group text messaging, making text messaging a very cost-effective option. Cloud phone providers offer bulk SMS options through their SMS APIs or platforms, allowing businesses to reach thousands of customers in a few simple steps. Compared to other forms of marketing like billboards, TV ads, mobile ads, and magazines, SMS is economical.
4. Expand your audience
As smartphone usage is on the rise, Statista reported that 52.2% of global online traffic in 2018 was generated by mobile phones, and texting has become a communication option for many businesses.
One of the advantages of SMS for business is that you don’t even need an internet connection to receive SMS. A business phone is sufficient. Texting is a goldmine as mobile phone use is on the rise. Businesses can take advantage of this opportunity to reach customers immediately, which has the benefit of reaching a wider target audience.
5. Instant Delivery
For businesses to reap the benefits of SMS, it is essential to ensure that they are connected to a good cloud telephony provider with strong network operators around the world. A relationship with this network operator is useful if a company wants to offer expired OTPs.
We are a global leader in cloud communications, operating in over 190 countries around the world. Messages triggered by our SMS gateway platform are delivered in milliseconds. By quickly delivering messages in seconds, businesses can reach their customers in seconds.
6. Visibility of campaign success
When a high-volume SMS campaign is triggered, the next thing your business needs is performance insight. You can use these details to plan your next marketing strategy and to reach the right audience and get their attention.
Cloud telephony providers provide real-time data and detailed graphical analytics, including the number of messages delivered, timestamps, message status, whether the customer has read the message, the browser used to access it, and the ‘Geographic location. This data helps companies understand who their target audience is, the success of their campaigns, and the steps they need to take in future campaigns to reach more audiences.
7. Simply Join/Leave
Although bulk SMS is more compliant than mail marketing, the advantage of SMS in business is that it allows customers to easily send messages even when the business does not wish to contact them.
Short code numbers and long code numbers allow customers to select or deselect messages. Responses are instantaneous and businesses can define simple keywords to make it easier for customers to respond. This simplicity increases customer satisfaction and loyalty because there is an exit path if you no longer wish to receive messages.
8. Flexible and reliable
Businesses use SMS services to announce current sales, offer discount coupons, offer or notify customers of new stores opening nearby, and send reservation notifications and order status to online shoppers. box. However, the space for telling the story that SMS provides is limited. Businesses should therefore use 160 characters wisely to reach customers in an effective and impactful way.
Since most messages sent through cloud telephony providers are encrypted, businesses can provide a safe and secure platform to contact customers without any hassle.