Despite your audience being mobile-first, businesses that engage in SMS marketing find it quite easy to reach an audience. With 6.75 billion users of mobile phones around the world, now is the time to start milking this goldmine of potential customers. Let us spend a minute tailoring our understanding—precisely how SMS marketing can be used to help superchar ge any digital marketing effort.
What’s special about SMS marketing?
SMS marketing is similar to having a hotline to customers’ pockets. It is one type of mobile marketing that lets businesses fire off text messages their way, be they saucy promotions or friendly reminders. And here’s the clincher: SMS risks an outrageous 98% open rate, leaving email marketing in the dust with its measly 20%. That’s what’s called getting your message across!
Types of SMS Campaigns That Pack a Punch
- Promotional Campaigns: Who does not love a hot deal? Irresistible offers make the customers just roll in.
- Transactional Campaigns: Keep your customers in the loop by sending order confirmations, shipping updates, and much more.
- Conversational Campaigns: Be chatty with your audience using two-way texting that feels conversational.
Why SMS Marketing is Your New Best Friend
- Lightning-fast reach: 95% of texts are read within 3 minutes. Beat that, email!
- Sky-high response rates: Customers are 134% more likely to respond to a text than an e-mail.
- Perfect partner: SMS plays well with other marketing channels, boosting your overall strategy.
- Customer loyalty on steroids: Tailor-made texts make customers feel like big cheese.
- Ka-ching! More revenue: Drive site traffic and sales with on-point, right-on-time messages.
SMS Marketing Best Practices: Do’s and Don’ts
- Always get permission first. No one likes a party crasher in their inbox.
- Make it easy to opt-out. Freedom of choice is key.
- Identify your brand quickly. Don’t keep ’em guessing!
- Keep it short and sweet. You’ve got 160 characters – make ’em count!
- Be consistent, but not annoying. Find that sweet spot in messaging frequency.
- The rules are there for a reason. Be on the right side of privacy law and regulation.
Creative SMS Marketing Strategies to Try
- Welcome new subscribers with open arms.
- Get people pumped about new product launches.
- Save the day on abandoned shopping carts.
- Be the bearer of good news when items are back in stock.
- Ask for feedback and let those customers know that you care about opinions.
- Let people know about events, and get this party started.
- Develop a VIP group that makes clients feel like rockstars.
Pro Tip: Shake things up on your SMS marketing campaigns with Technocom Solutions Bulk SMS Software. It lets you shoot off personalized messages to thousands of clients in just one go, track delivery rates, and many more tasks that form the core of any campaign management. It is almost having an army for marketing at your fingertips!
Remember, though: value is the key to success in SMS marketing, respect for customers’ privacy, and making sure that it will not bore customers. With these tips and the proper tools, you will be off to a great start in SMS marketing mastery. So what are you waiting for? Isn’t it time for you to text your way to success?
Try the Android Bulk SMS Software today itself free of cost without any credit card and start sending SMS and get a great ROI